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Hainan Province is moving beyond traditional coastal sight-seeing to farm hiking, climbing, and other coastal inland sight-seeing to improve services offered to visitors and promote sequential activities. By 2026, New marine projects, activities, and high-end services slated for offer improvements marketed for high net worth visitors and tourists and upscale luxurious resorts will entice visitors for all over the world. With all year round world class services for high-end tourists offering a broad range like surfing and other water sport activities, and offering relaxation services paired with thrilling activities, Hainan will trend for high-end tourists and visitors all year.
The coastal paradise of Hainan has officially launched its 2026 Marine Tourism Year, marking a significant shift in the province’s tourism model. The event, held in Wanning city at the famous Riyue Bay, focused on highlighting the island’s unique coastal culture and rapidly expanding marine tourism sector.
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Hainan has long been known for its pristine beaches, but with the introduction of the Marine Tourism Year, the province aims to take its tourism offerings to a new level. Moving beyond traditional coastal sightseeing, Hainan is pivoting towards immersive, activity-based experiences that attract a global audience. This bold initiative is set to transform the island into a hub for water sports enthusiasts, adventure seekers, and cultural explorers alike.
A New Era of Coastal Tourism
The 2026 Marine Tourism Year campaign is expected to offer over 60 high-quality marine tourism products, spanning a diverse array of water-based activities, cultural festivals, and specially curated tourism projects. Ten key itineraries will showcase the province’s best coastal experiences, from serene beach relaxation tours to exhilarating ocean adventures. Among the most anticipated offerings are six immersive ocean experiences, designed to allow visitors to engage with the sea in a way that is both thrilling and enriching.
The year-long program’s theme, “Coasts in Hainan, Joys of Journey,” perfectly encapsulates the province’s vision to highlight not only its natural beauty but also the rich cultural heritage tied to its coastal regions. With this program, Hainan is eager to showcase the island’s strategic shift toward a more dynamic tourism landscape, appealing to younger international tourists who seek more than just sun and sand.
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Developing a Strong Marine Tourism Infrastructure
Hainan’s investment in coastal infrastructure has been crucial to the success of this initiative. The island is home to three national-level resorts, three provincial-level resorts, 19 marine-themed scenic areas, and 137 seaview lodgings. These developments provide the perfect foundation for the Marine Tourism Year’s activities, making it easier for visitors to access top-notch accommodations and a variety of water sports and cultural experiences.
The province has also developed nine marine culture streets, five nighttime cultural zones, and 14 water sports bases, all of which contribute to the unique ambiance of Hainan as a year-round destination. These facilities cater to tourists who are eager to explore the full range of water-based and coastal experiences Hainan has to offer.
One of the standout features of the 2026 initiative is its partnership with the China Tourism Group Riyue Bay Surf Resort, which is the country’s first surfing-themed destination. This resort, located along the Hainan Coastal Scenic Highway, integrates a surf park, theme hotels, and a commercial district to create an immersive experience for all types of travelers. The resort also boasts China’s first Olympic-standard artificial wave pool, which can produce 23 different wave types, making it suitable for both beginners and professional surfers.
This innovative approach reflects Hainan’s broader goal to diversify its tourism offering. The island is not just about laid-back beach vacations anymore; it is transforming into a destination that embraces active, multi-dimensional experiences designed to engage visitors at every level.
The Economic Impact of Marine Tourism
The launch of the 2026 Marine Tourism Year is expected to make a significant economic impact, with the province aiming to attract 18 million marine tourism visitors by 2027. The program’s ambitious target includes generating over 40 billion yuan in tourism revenue, which will be a major boost to Hainan’s economy. The growing popularity of water sports, adventure tourism, and cultural festivals is expected to drive this growth, providing both direct and indirect economic benefits to the region.
As part of the program, Hainan has released a comprehensive Hainan Marine Tourism Guide (2026), designed to assist tourists in navigating the island’s diverse marine tourism offerings. The guide will feature detailed information about various attractions, itineraries, and activities, ensuring visitors have a seamless experience while exploring the island.
A Focus on International Appeal
One of the main goals of the 2026 Marine Tourism Year is to attract younger international tourists who are seeking authentic and exciting travel experiences. The province is placing a strong emphasis on water sports, offering an extensive range of activities, including surfing, diving, and boating, as well as cultural experiences that connect visitors to the island’s rich coastal traditions.
By focusing on activity-based experiences rather than passive sightseeing, Hainan hopes to tap into the growing trend of experiential travel. The island’s efforts align with global tourism trends that highlight the importance of sustainability, local engagement, and offering unique, unforgettable experiences for travelers.
In 2026, Hainan is set to elevate its coastal tourism by introducing new marine projects, exclusive water activities, and luxury resorts, aiming to attract a global audience. This shift focuses on providing immersive, adventure-filled experiences that blend relaxation with exciting ocean-based activities.
With its diverse range of attractions, extensive infrastructure, and emphasis on immersive, active experiences, Hainan’s 2026 Marine Tourism Year is poised to transform the island into a top-tier marine tourism destination. As the province embraces a new era of tourism, it is clear that Hainan is not just a beautiful coastal getaway—it is rapidly becoming a dynamic hub for water sports, cultural exploration, and unforgettable experiences. Whether visitors are drawn by the allure of its world-class beaches or the excitement of its ocean-based adventures, Hainan is ready to welcome the world with open arms.
编辑：CY Lee